Connect with your customers

Cyber Monday is the name given in retail to the Monday immediately following Black Friday, and these two red letter days combine to create a long weekend of opportunity for online sellers like you. Taken together, Black Friday and Cyber Monday (or BFCM) are the traditional starting point of the holiday shopping season, and arguably two of the most important dates in the ecommerce calendar.

What is Cyber Monday all about?

While Black Friday can involve deals on almost any category of goods and services, Cyber Monday – as its name suggests – is much more focused on tech, including appliances and digital products. The first question to ask if you’re looking to leverage Cyber Monday, is whether it’s right for your online store? If you specialise in new or used smartphones, laptops, tablets or other consumer or business devices, then Cyber Monday represents a golden opportunity. These are precisely the sort of deals that customers will be looking for. 

If, however, you’re not a tech merchant, then you might be better off focusing on Black Friday instead.

How to utilise Cyber Monday to increase sales

Cyber Monday is growing in importance and popularity every year, which means two things: one, there’s a great opportunity for your online business; and two, it’s becoming very competitive, so you’ll have to try that bit harder to get noticed. 

Offer great deals 

Customers are becoming more discerning about Cyber Monday discounts – you need to make sure that you’re offering genuine savings, and that the items you’re selling are the latest versions and from top brands. 

Make it easier for people to find you 

Cyber Monday is a ‘noisy’ occasion – especially online, consumers are bombarded with sales messages and advertisements. So, how can you cut through all the clutter and get noticed? 

The good news is that the same approach that works for Black Friday can also help you to grow your business on Cyber Monday. If you read our blogs regularly, you’ll know the golden rules: use accurate descriptions and high-quality images of the items you list for sale online. Plus, using enhancements on marketplace sites like Bob Shop will really help you and your products to stand out. 

Be the best

Cyber Monday is less than two months away, but there’s still time to prepare. Ensure you have enough stock, and enough packaging materials to ship the items that you sell. Make sure that your order management and fulfilment systems are in place and up to speed – Bob Go can help with that. 

Just connect 

Cyber Monday is all about technology, and technology is all about connecting – creating, sharing and sending content that can inspire, amaze and entertain. The key thing is being able to engage – and that applies to selling online, too. As an ecommerce seller, you may never actually meet your customers but that doesn’t mean that you can’t have a relationship with them. 

No matter how deep your discounts or how fast your shipping, it’s being able to establish a connection with your virtual customers as real people that will empower you to make the most of Cyber Monday. 

At Bob Group, we know a thing or two about using ecommerce and technology to create meaningful and lasting relationships. To learn more about how we can help you utilise Cyber Monday to increase your online sales, contact us today:  https://www.bob.co.za/contact/