Get ready for Black Friday with Bob Group
This year, Black Friday will be on November 29 – and it will be here before you know it. Black Friday is arguably the most important day of the year for online sellers like you, so you need to make sure you have all your ducks in a row if you want this to be your most profitable ecommerce event ever. At Bob Group, we specialise in providing the services and tools you need to succeed in ecommerce, so let’s get ready for Black Friday together.
Genuine offers
On Black Friday – and in the Black Friday pre-sales – customers are looking for real savings. You need to give them authentic reasons to shop in your online store, which means offering deep discounts on popular products, and ensuring that these offers represent the best deals you have listed all year. At Bob Group, we’re passionate about ecommerce, and our selling gurus can advise you on strategy and tactics for maximising your Black Friday sales.
Market effectively
Now that you’ve taken the trouble to reduce your prices and offer even better value, you need to make sure that people can find your offers. After all, Black Friday is always very noisy, in the sense that web traffic spikes and almost every retailer is busy promoting their products and services. You need to find a way to cut through the clutter and get noticed. That’s where Bob Shop enhancements can help – for a small outlay, you can make sure your products are front of mind. Meanwhile, Bob Go order management tools will help you seamlessly manage orders and inventory across multiple selling platforms, expanding your reach and ensuring you can’t sell stock you don’t have.
Manage your cashflow
Black Friday can result in a big revenue boost, but you should also prepare for increased costs, too. You could potentially need to invest in more stock, supplies of packing materials, and you may even need to hire temporary staff to help with the workload (depending on the scale of your enterprise). With Bob Pay from Bob Group, you’ll find it easier to get paid, so you’ll see the rewards of all your hard work that much sooner.
Get on top of your fulfilment
Your customers will be excited about the savings from your online store. However, their delight could turn sour faster than week-old milk if their parcels take too long to arrive, or get misdirected. That’s why your online commerce business needs order management and fulfilment expertise and service from Bob Go. With Bob Go, you’ll save time and money, and never lose sleep over a missing or delayed parcel again.
Prioritise customer service
Black Friday gets busy – we know that as well as anybody. It’s also a chance to really stand out from the crowds. If you can keep your head while everyone around you is losing theirs, and still offer great customer experiences amidst the rush and chaos, you’ll earn your customers’ undying loyalty. This includes providing alternative delivery methods such as Bob Box pick up lockers. After all, Black Friday isn’t just about deals, it’s also about choice.
To learn more about how Bob Group can help you get ready, contact us today: https://www.bob.co.za/contact/
